BigFive Digital was founded in 2018 by Paul, alongside three other highly experienced and respected digital media experts: Charles Laughlin, former Snr Analyst & Managing Editor, The Kelsey Report; Oscar Sousa-Marques, President of The Asian Local Search & Media Association; and Thabo Seopa, CEO of Awande Capital Partners, and former CEO of Trudon Pty.
BigFive Digital champions and promotes digital enablement for local businesses throughout Africa & The Middle East, by supporting the diverse network of media, financial, technology and software companies engaged in the supply of products and services to SMEs. The term “Big Five” has a long and historical association with the continent of Africa, and the focus of BigFive Digital is on the five key sectors that are driving the mass adoption and growth of digital commerce across the region, namely SEARCH, SOCIAL, MOBILE, LOCATION, and PAYMENTS.
There are three core components to BigFive Digital
BigFive Digital tracks companies, trends and market developments in digital media and cloud technology adoption by local businesses across Africa & The Middle East region. It is funded via memberships and sponsorships which support the production of a monthly newsletter, proprietary research studies, white papers, regional networking events, and BIG5D.tv. Please check out the website for details about how you can become part of the BigFive Digital community. BigFiveDigital.org
Highlight of the BigFive year is its annual flagship Summit, held in Cape Town. This three-day event features high-profile speakers, panel discussions, presentation of research outputs, and unrivalled introductions to market-leading vendors and some of the region’s most exciting and influential digital minds. Due to the Covid-19 situation, BigFive Summit 2020 has been rescheduled to 5-7 October 2020. To get involved, please make contact with Paul directly, either through this website or at bigfivedigital.org.
In response to the lockdown restrictions imposed by the global pandemic we have launched BIG5D.tv, providing opportunities for the BigFive community to remain updated and stay engaged, while hearing interviews conducted with business luminaries and digital thought-leaders from across the Africa-Middle East region. Each 20-30 minute episode is published on the BIG5D.tv YouTube channel. Subscription is free. Sponsorship and advertising opportunities are also available.