rad•i•cle n.

The part of a plant embryo that develops into the main root. In most seeds, the radicle is the first structure to emerge on germination.

"The Win, Keep & Grow Consultancy"

Helping companies to adapt and thrive in the modern digital economy.

Why choose Radicle?

Radicle was founded with the primary purpose to help companies face the challenges and exploit the opportunities presented by today’s commercial environment. Digital technologies and new social trends are disrupting traditional business models, regardless of what industry or sector you’re in.

We help you to demystify those challenges, providing clarity around why you exist, helping you to identify your “ideal” target customers, and then shape your organisation to retain and grow them, increasing their value and their tenure

The Radicle business model...

It’s the objective of all companies, regardless of size, to win, keep and grow customers. These three core objectives become harder to achieve as the world becomes more commoditised, and more competitive.

We work with your people, in a collaborative “hands-on” manner to turn market and customer insights to competitive advantage, either through the products and services you offer, or the way you serve and fulfil them, or both.

What Radicle does...

We diagnose your company’s situation relative to your market and your competitors, to develop viable long-term strategic options – to retrieve, maintain or grow market share. Working with your Executive team we craft a galvanising vision, and then build high performance teams to execute the plan.

The Radicle approach...

We take an immersive approach to your project – we don’t work from spreadsheets or text books and tell you what to do. Instead we work with you, using proven hands-on techniques, market research and case study insights to achieve tangible outputs, delivered by motivated and energised people, often working in collaborative cross-functional teams.

The Radicle promise...

Radicle’s principal commitment is to add value to your organisation – we know that positively engaged and empowered people make a difference. When we commit to your project, we commit not just to the development of the plan, but equally to the delivery of the plan. If we can’t deliver value, it’s unlikely we will deliver you with an invoice.

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News & Events


As Google reaches its twentieth birthday, it’s perhaps worth reflecting on the huge influence the company plays in all our lives. Google is the world’s “go-to” resource for almost everything, triggering literally millions of daily interactions between buyers and sellers.

More advertising revenue flows into Google than the share taken by almost every other media combined. For advertisers, placement at the top of the search engine results page (SERP) has become the holy grail. But even this is not always enough to attract well-informed, media-savvy, yet increasingly fickle consumers. Today’s purchaser wants to read about the experiences that others have had with your brand and your product – only then will they make their eventual buying decision, or not as the case may be, if the ratings are poor and the reviews negative.

Google is acutely aware of the growing importance of reputation management, and in his latest paper, respected media commentator and consultant, Paul Plant, takes a closer look into the world of online reviews, paying particular attention to Google, and how the global search giant accommodates up to four different types of ratings & reviews. At first glance they may seem equal, yet they are all different, either in the manner by which they are sourced, or how they are attributed.

To access a FREE DOWNLOAD of the paper, please provide your information then click the link below.

Click here to download